Redefining success in health and fitness training. How the 7 coaches re-examine their career and how you can also.

"Success" in coaching meant a nice total of ~ 30 people in staff, full ownership of your practice and a net profit that gave you a break or twice a year. These days, health and fitness coaches destroy the cookie cutter definitions and build their businesses mine way. Here are 7 inspired coaches who redefine success in health and fitness training and how you can also.


"Doing it" as a fitness and health coach was quite simple.

"Success" meant a steady stream of customers knocking on your door and making enough money to easily pay bills, live comfortably and take your family away from time to time.

But recently, we noticed that health and fitness coaches become more creative with the definition of "success". They build their businesses to support specific personal and professional goals.

Everything from: building a practice that allows them to work from anywhere in the world (even amazing, exotic locations), regulate flexible working hours so they can spend more with their children or follow other hobbies and interests that have them more important due to past experience or future expectations.

It is awesome to be careful.

So we decided to ask some of our ProCoaches:

What is the success for you?
And how do you achieve it?

Their stories were so good – so inspiring – that I wanted to share with you today. They could even help you redefine what success it means you.


Success is … the life that you live on your own terms.

Daniel Henssey is living the dream.

Thailand, Costa Rica, California … Nan travels around the world with his business partner and fiancé, Wendy, while they train at the gym and diet on the internet (and they create an enviable Instagram while in it) .

Dan lived his life on the gym floor (or was sitting in the traffic for a long journey to work). But after years as a trainer and owner of the gym, he finally said to himself, "what am I doing?"

The truth is that life in the gym was not him. He wanted to be outdoors. I travel. Look for new perspectives in life and new ways to be healthy.

Above all, "I wanted to do things in my own way".

Dan took a dip. He sold his belongings and embraced the minimalist life, traveling with a single backpack. Meanwhile, he founded a new business for himself as an online bus.

Now, at 30, Dan focuses on people who feel better served than online, not from personal coaching – like busy mothers, or from people who feel intimidated by the simple thought of going into the gym.

"With online guidance, much more people can access this thing called health, and I can train you while you are at home."

How it does:
Dan uses Procoach to provide online dietary training. At the higher end, its services are priced at $ 200 / month. at the lower end, offers a 90-day program for $ 90 that helps people get started.

Dan's advice:
"What really matters is this: What do you want to do and why? What gives you joy and purpose? Whatever it is, go after it. There is more to life than living afraid."

Success is … making workout accessible and inclusive.

Ten years ago, Jon Mills entered a martial arts studio where he was introduced to a simple mantra: "Anyone who is willing to put the work here is welcome here."

Unfortunately, she began to notice that this approach does not seem to apply in all areas of health, fitness or martial arts. Many people were excluded, especially those coming from low income. And some, like LGBTQ peoples, found that gyms and studios could be completely hostile.

Today, Jon, 30, offers personal training, martial arts and coaching in mind and provides online dietary training through Procoach.

His mission: Do coaching by welcoming anyone.

Jon focuses on providing a cohesive, secure coaching experience for everyone, especially for queer and trans customers. And it calls on the lower-income people to pay for what they can – or even to educate for free.

It may sound crazy, but for Jon, it works.

"The joke is that, not only do I help others, it works as a business, I have learned that people will give what they can, when they can, and they will certainly refer you to them. My referrals come from the community. "

Jon's approach is focused on people. "I'm not worried about earning money and just concentrating on helping men," says Jon. "I have realized that this is not only an ideal but something that can be amazing and sustainable."

How it does:
Jon uses Patreon, an online donation service to collect donations. Customers who can afford to pay, and if they wish, add donations to pay for those who can not afford it. Jon offers his coaching services through Procoach both to personal and exclusive online customers.

Jon's advice:
"There are a lot of things in the fitness industry that will tell you to fit into a mold, but you are the key to being a great coach, because that's how people will connect with you, and you have to embrace who you are."

Success is … turning your job into the career of your dreams.

As a registered dietitian working at a clinic with doctors in Kitchener, Ontario, Irene Pace had begun to notice something important: some clients do not seem to have the results they want through the traditional healthcare diet model.

"Whether it's the psychology of my coaching or the system itself, I just could not provide what I needed. I remember a particular client with whom I worked for two years. Despite my best efforts, her health has fallen and her weight has risen. I was not able to help her. "

Eirene thought of herself: "I have to do better."

So recently, on the 40th, Irene decided to do a deep dive in the art of nutrition workout. He got the PN Level 1 certification, and over time he became a coaching assistant at PN. And it continued to strengthen its skills with Level 2 certification.

Now, Irene has added ProCoach to her RD services – and sees the results she always hoped to see. Customers surpass their "stiffness" like never before.

"Using this platform, customers can communicate with me on an ongoing basis. They can get out every time they feel stuck instead of waiting for weeks for an appointment … Having regular contacts with customers throughout the process Changing them instead of intermittent visits adds up to big changes. It looks magical. "

Peace feels the reward of seeing her clients succeed. At the same time, she is also able to prioritize her family and spend time with her three children.

The result: Irene builds a rewarding career both personally and professionally, in a way that she never thought possible.

How it does:
Irene began using ProCoach with a group of friends and family trials that pay $ 35 / month. With the round of testing, another team has begun to pay $ 50 / month. She is currently working on her plans for her next campaign, which starts full customers as she continues to build her business and find her place.

Tip of Peace:
"Everybody comes into training with a lot of transferable skills." Never throw away the unique things you can bring to the table There is something of the experience you had, be it a previous job or your life that can make you a better coach – if you leave it ".

Success is … creating a gym that is much more than a gym.

Michael Espinosa runs a gym … but it's a lot more than that.

In addition to personal training (with emphasis on strength / air conditioning and Olympic weight lifting), Michael also offers ProCoach diet training for all members who want it.

According to Mike, 33, ProCoach adds an important element to personal coaching experience: "It allows me to connect better with clients and teach them things like body mentality and awareness … things you can not think of your pure and the jolt. "

In particular, the gym works as a non-profit, aiming at creating an integrated, accessible community. Secondary and secondary school students receive free education. university students receive a discount rate

In addition, the gym boasts a community garden, "so children can see what broccoli or radish look like when it grows," and a small open-air beauty park that is free to the public.

Why give so many things for free? Michael says he comes down to his core values.

"Justice is one of my values ​​The area we are in has seen many injustices This is the way I raise the scales I provide a safe place for people to work together and make a diverse community Families, teachers, students, children in the neighborhood, everyone is welcome here. "

How it does:
Those who can pay it pay monthly subscription ($ 144 for adults, $ 100 for students), which finance the gym. Michael recognizes that it is not a profitable business. For him, success is to have a positive impact on the community and the change of people's lives – things that he appreciates.

Michael's tip:
"Be assured of what you are doing and why, do some honest thought with yourself, and continue to learn and grow, the flowing water never goes forgotten."

Success is … helping people build stronger communities.

"The last thing you want to talk about is eating when you're standing on the roof of your home."

After seeing the disaster caused by Hurricane Harvey, 35-year-old Aondra decided he did not just want to help people become healthier, he wanted to help them become stronger so they can better serve their communities.

To do this, A & Tondra made the choice to serve a smaller group of people, some people and some online. It has customized its services to offer a high degree of personal attention and accountability and to help its clients develop their own support systems.

"I have learned that when a person feels supported, he is able to find a purpose, and that does everything better not only for themselves but for all the people in their lives."

At first, the reduction in customer numbers was frightening. But after the first year, "I had fewer customers but I almost tripled my income. In addition, it was a bigger impact on my clients. "

A & Tondra has watched customers not only be healthier and stronger, but also return more to their work, families and neighborhoods.

At the same time, she is able to spend more time with her own community, especially her family. "I have four kids and I can do all the science contests, basketball games and chess tournaments, which means a lot to me."

How it does:
For three months of personal exercise, nutrition and lifestyle guidance, A & Tondra charges $ 3,500 for individuals and $ 6,800 per couple in advance. (He finds that couples training together tend to support each other well). Customers on the internet, whom they serve through ProCoach, pay about half of their personal prize.

Tips by Aondra:
"Learn how to appreciate what's good for where you are. It can be easy to think that you need hundreds of customers, people who hit your door to work with you. I own my time. "

Success is … to love what you do and to earn a good living on it.

Living and working just a few steps away from the beach, Christie Miller has something that aspires to many people: He really loves what he does to live – and Makes good money on it.

Not only is he passionate about health and fitness, he is able to coach at a price point that is financially rewarding. As a result, "I wake up every morning and I think …" I have to do it to live – and get paid for it? ".

Christie, 53, was not a successful overnight. After a number of different careers, he started online coaching – just to face frustration and stacks of bills.

(In fact, after the second year of her business, the IRS came calling, did not think anyone could lose so much money.

But after a few years, Christie has her own ideal clientele and that made all the difference. Now helps "ambitious women who want to lose weight and play to win in all aspects of their lives."

For this type of customer, a higher price point was more effective. It attracted the kind of committed, driven customers he was looking for: people who were determined to get results and willing to pay for it.

Christie's earnings completely exploded: By the second quarter of year three, she earned $ 57,789 – more than she did in the first two years of her business combined.

How it does:
Christie integrates ProCoach into the six-month program of the team and reaches all countries in Europe, North America and even Dubai. New customers are offered in this program at $ 597 per month. After the initial six months, some customers are invited to continue for six more.

Christie's tip:
"Be polarized, know exactly who your target audience is and who it is not, it can be scary and it can be a bike sometimes, but it's worth it."

Success is … helping women to get back their health and empower them.

Once upon a time, Stephanie Hinders found herself in an abusive relationship. Once she managed to get out and get healthy (with the support of her community at a local gym) she did her job to help other women get back to controlling their own lives.

"I thought myself," Why did I do all this if I do not use the experience to help others? ".

Today, 29-year-old Stephanie provides a combination of personal and electronic guidance services to help women who feel they have been fired, regaining their health, strength and self-esteem.

Seeing changes to its customers is extremely important for Stephanie.

"I am able to see customers going out of their berating to celebrate their own progress. They find the light on the other side of the tunnel. Recover their trust, mentally, physically and emotionally. It's hard to describe how much it means to me. "

How it does:
Stephanie trained people at a local gym in Powell, Ohio for more than four years. This past year, he added ProCoach services, starting with a three month free offer in exchange for feedback. Stephanie is currently working on implementing a new pricing structure and expanding its online customer base. She is pregnant and is excited that ProCoach will allow her to continue her workout with a flexible schedule when her new baby arrives.

Stephanie's advice:
"Να είστε ειλικρινείς με τη δική σας ιστορία. Μπορεί να είναι εκφοβιστικό όταν κοιτάς άλλους προπονητές, και είναι εύκολο να υποτιμήσεις τον εαυτό σου. Μπορείτε να κοιτάξετε γύρω και να σκεφτείτε «ίσως να το κάνω έτσι», αλλά γνωρίζετε τους λόγους για τους οποίους κάνετε αυτό που κάνετε και είναι σημαντικό να το θυμάστε αυτό.

Είστε έτοιμοι να οικοδομήσουμε μια ακμάζουσα πρακτική προγύμνασης;

Έχοντας δοκιμαστεί με περισσότερους από 100.000 πελάτες, το ProCoach της Precision Nutrition διευκολύνει την παροχή της αειφόρου, αποδεδειγμένης από την έρευνα διατροφής και του τρόπου ζωής προγύμνασης που συζητείται σε αυτό το άρθρο σε όποιον το χρειάζεται … από την πληρωμή πελατών και ασθενών, στην οικογένεια, στους συναδέλφους αγαπημένους.

Θέλετε να προπονηθείτε προσωπικά; Online; Ένας συνδυασμός των δύο; Ό, τι ταιριάζει με τον ιδανικό τρόπο ζωής σας, όλα είναι δυνατά με το ProCoach.

Με το πρόγραμμα σπουδών του ProCoach, τα εργαλεία προγύμνασης και το λογισμικό, θα μπορείτε να μετατρέπετε όσα μάθατε στην πιστοποίηση διατροφής Precision σε μια ακμάζουσα πρακτική, να έχετε καλύτερα αποτελέσματα με δεκάδες, ακόμη και εκατοντάδες άτομα, ενώ εργάζεστε λιγότερα και ζείτε τη ζωή σας τους όρους.

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Την Τετάρτη, 28 Νοεμβρίου 2018, το ProCoach θα είναι διαθέσιμο σε όλους τους φοιτητές και πτυχιούχους πιστοποίησης Nutrition Precision.

Εάν ενδιαφέρεστε και θέλετε να μάθετε περισσότερα, θα σας ενθάρρυνα να συμμετάσχετε στον κατάλογο προπώλησης. Το να βρίσκεστε στον κατάλογο προσώπων σας δίνει δύο ειδικά πλεονεκτήματα.

  • Θα πληρώσετε λιγότερο από όλους τους άλλους. Στο Precision Nutrition, θέλουμε να ανταμείψουμε τους πιο ενδιαφερόμενους και παρακινημένους επαγγελματίες, γιατί πάντα κάνουν τους καλύτερους φοιτητές και πελάτες. Συμμετοχή στη λίστα προπώλησης και θα σας δώσουμε 30% έκπτωση στο μηνιαίο κόστος του ProCoach Nutrition Precision.
  • Είστε πιο πιθανό να πάρετε μια θέση. Θυμηθείτε, την τελευταία φορά που εξαντλήσαμε τις ώρες. Αλλά με τη συμμετοχή σας στον κατάλογο προπώλησης θα έχετε την ευκαιρία να εγγραφείτε 24 ώρες πριν από όλους τους άλλους, αυξάνοντας τις πιθανότητές σας να εισέλθετε.

Εάν είστε έτοιμοι να βοηθήσετε περισσότερους ανθρώπους να ζήσουν την πιο υγιεινή τους ζωή, αναπτύξτε την επιχείρησή σας και ανησυχείτε λιγότερο για το χρόνο και τα χρήματα … Η ProCoach είναι η ευκαιρία σας.