No one has ever been through anything like this.
It's so universal, we don't even have to call it that.
Everyone just gets it.
Of course, we want to say coaches … "We are here to help."
But honestly, that phrase jumped on the shark about two days ago.
And maybe you're sick of it.
What good advice can we offer?
We are not really sure. The truth is that we find it at this point as we go too.
And there is no cut and dry article "how to" in 5 steps we could create for it. (We tried.)
Therefore, we will not assume that we will tell you that we have the "answer".
Or any answers.
Instead, we're going to give you exactly what the title of this story's full license promises: a few ideas.
Oh, and a big apology if we say something stupid.
POSTSCRIPT. We really feel that too.
Everyone cancels … the gym is closed … and now we are in self-isolation.
That is for you, of course.
But it is also for each of your customers.
Some people can't wrap their minds around what's going on in the world and feel completely frozen.
Others have just lost their only source of income and have no idea how to buy food, not to mention paying you.
Still, others get paychecks as usual, but just got a mandatory "homework" command. Now they are out of their minds trying to balance their new life at home while surrounded by toddlers, dogs and dirty dishes.
In other words…
It's hard to know exactly what customers want or need – unless you ask them to.
"So get out."
And be human.
Jonathan Goodman, founder of the Online Trainer Academy, says we don't forget it. Instead, he suggests this "nine-word e-mail" (including the subject line).
BODY: What do you need from me now?
"All you have to do is be there for the people and be there for the people," Goodman said.
He believes that some peoples will tell you what they need.
They may ask for help with their eating habits. Or exercises at home.
They may just want you to let them do the minimum right away.
Every answer is valuable.
This is because it allows you to build a relationship. This may or may not involve a business relationship, but it does matter independently.
Because relationships always matter.
If a nine-word email doesn't suit you …
… consider how you can achieve this in your own way.
Jonathan Pope, a precision coach Nutrition Level 2 and his co-founder Moral Colorado, default on transparency. The Pope had to close his gym, which serves 200 members and has 3 employees.
"We have told everyone that their subscription for April is optional. But we have also said that we need to support our employees. So if they can afford to pay for it, please consider it. If they can't afford it, please don't pay." ", says the Pope.
"The response was really positive. Most people chose to keep paying their members in full."
However, it is not just a one-way street.
The pope says those who receive pay cuts or lose their jobs can be trained for free when the gym opens for as long as needed.
This lives with a "we are all together" mentality.
And yes, that's another COVID-19 cliché. But it becomes stronger when your actions support it.
If you are someone who trains customers on your own …
… you can tell your customers how much you love the work you do with them. And offer to keep helping.
You could say something like:
"I went into training because I like to help people achieve their goals. I know things are uncertain now, but my commitment to you has not changed. If you are still interested in education, I would like to continue to support you. distance.
And if you are not interested in training right now, I will take it completely. These times are pretty chaotic, for sure. But I know I'm here if you need me.
Feel free to let me know if there are any ways I can continue to support you. "
It can also help them show that you have "this" even if they are not sure what they need.
"I'm committed to serving you as a coach and I want to do that in the way that makes the most sense to you. Do you have any ideas on what it might look like now? It's okay if you don't. I can come back to you with ideas. . "
Let your customers' answers be your guide as you determine what you offer, what you need to charge and how to deliver your services.
If you are looking for a transition to online training …
… changing your mode of operation can cause you anxiety and frustration.
This is normal. Especially if you have to.
When we researched this article, we talked to dozens of experienced coaches about making the transition from person to person online.
Everyone said essentially the same thing:
Don't worry about finding the perfect solution right now.
You can always do it later.
Carolina Belmares-its founder Sweatglow Fitness-Studying customers both personally and online, she shared a simple belief based on her experiences:
"If you know how to send an email, you can train online."
"Yes, there is software and platforms and social media. There are tools and applications that you can use," he says. "But if you decide to go it cheap and risk the low bandwidth you are only fooling yourself."
"Because all you need for effective, efficient guidance is communication."
Similarly, Kate Solovieva, a PN ambassador, has a similar intention.
He says that in the end, you just have to do three things to live as a coach, whether it's personal or online.
- Contact customers
- Sharing content with customers
- Make payments from customers
This is a very simple list and will help you keep your tactics simple. Ask your customer: What will work best for you?
Suppose you take your coaching job away.
Yes, you can use zoom or Facetime for video calls.
But you can also contact via Facebook Messenger, WhatsApp, a regular phone call, or get it: mail snail. This may sound ridiculous, but it works really well for some customers.
"It was used as a real solution for trainers who see the elderly in their home but need to go online," Solovieva says. "These people aren't always technological, so some coaches send them cards once a week."
The same goes for payments. Sure, there are Stripe, Paypal and Venmo, but some still write checks. Cash in a folder works great.
The important thing is the support you offer. Not how you deliver it.
What makes you a great coach in the gym will make you a great bus online.
"You can consider yourself a trainer who worked in a gym until recently," said Brad Overstreet, a Level 2 coach who suddenly closed a gym a few years ago, giving him the opportunity to travel online.
"But to your customers? Are you more than that? You are a therapist, a consultant, a confidant, a safety belt."
Whether they realize it or not, people don't just hire you for their deep knowledge of nutrition or the right squat form or for your access to a luxury gym.
They hire you for human-to-human support that only you can offer – because you are.
Even if you just start, there is no way around it …
… setting up an online business requires some testing, error, perseverance and growth.
You will make mistakes and learn from them.
Just like you did with personal training.
And in the short term, there may no longer be an issue of concern about pricing.
If you've already sold session packages or are working with clients whose finances are stable, you may not need to make price changes today.
But in other cases, you may need to reassess.
If you work normally with customers in a state-of-the-art facility, recognize that they are accustomed to having a specific experience.
This is a case where deviating from your values can make sense, says Adam Feit, PhD (c), a PN PN coach.
You could say something like:
"I do what I can with online training, with the understanding that this may not be what you're used to. I want to acknowledge that and give you a small sample of my assessment by discounting my training."
Your customer may not even notice you. But look at the good you feel you would have if you had the end of that approach. He is friendly and professional and also tells the customer: "I like working with you."
Another option, from Belmares, is to let your customers choose their interest rate. To make this more convenient for the customer, you could have three levels of payment.
You can present them as follows:
"Given the current situation, would it be more convenient to pay the range of $ 20 to $ 50, the range of $ 51 to $ 100 or $ 100 +? Anything you contribute helps me continue to offer my services to people who are struggling deeply. "Thank you for your choice, no matter what."
Something else to include: You may find, in some cases, that you can train more customers in less time online than you could personally. If this is the case, you may be able to offer your services at a lower cost.
Alternatively, if you have the opportunity, you could add something extra – like another meeting or a month of training – for customers who pay a full price, says Dominic Matteo, PN Master Coach.
"Why not make them feel valued and win a customer for life?"
Online training does not mean training outside the home.
About 5 years ago, Jeremey Fernandes trained his clients in a gym.
Then some customers moved in and were too far away to train in person.
So Fernandes created programs to do it themselves, offering to check in a few weeks later.
There he learned an important lesson (which probably won't come as a huge surprise).
"Most people will do it for a week or two and then fall," he says.
Personally, of course, he could tell when a program didn't work. As one did an exercise, one might ask, "How does the rep feel?"
But now that he couldn't see his customers, he had no idea how they were doing – or even if they did the program at all.
This experience taught him to …
Check often. What you manage will depend on your customer's load. If you only have a few customers, you may have time to check in as often as every day.
If you have 20-40 people, this is more difficult. Fernandes aims once a week.
Search for feedback. You can ask:
- How many training seminars did you complete?
- How did you feel about your sessions?
- How many repetitions and sets did you complete for each exercise? And what was the load?
- Did you feel any discomfort?
- Did you feel stronger? For example, could you go deeper into squatting? Or lift more explosives?
- What was your energy level during the week?
This human factor is what really makes coaches valuable.
Frequent check-ins can help you keep your customers loyal and supportive.
This ultimately helps them succeed. As customers adapt to ever-changing conditions, these controls can be even more important. (And valuable.)
There is another idea that we would like to share.
And here it is: Focus on relationships.
This advice comes from Dan Sullivan, the founder of The Strategic Coach. You may notice that it fits into a recurring theme in this article.
What we really like: It encourages coaches to do … what coaches do.
We believe that if we build good relationships, you tend to benefit. It doesn't matter if it's in your business or in your personal life.
Sometimes, in ways you never imagined.