So, what is the likely reason the American Family Doctors Academy (NYSAFP) could underline in the weekly eNews circular sent to 10,447 family doctors and students, an article claiming that "Flavored milk is essential" and "a tasty way for kids to get the 9 key nutrients they need";
I think it is a fair question as the World Health Organization, the Centers for Disease Control and Yes, the NYSAFP parental organization, the American Family Doctors Academy (AAFP) recommend that all additional sugars do not exceed 5-10% of daily calories, and yes, chocolate milk contains piles of additional sugar.
In fact, the American Academy of Family Doctors explicitly discourages the consumption of sweetener or flavored milk,
"It is important to stay hydrated. However, drinks containing sugar are not healthy. This includes fruit juices, soda, sports and energy drinks, sweet or savory milk, and sweet tea."
And I guess the answer will not surprise you.
The answer is money.
Specifically, $ 2,300.
Because this is the amount that NYSAFP charges companies for "Presentation of products"a feature that comes out in 13 separate emails to reach these 10,447 family doctors and students.
That's $ 177 per mailing.
And what $ 177 is bought by the American Dairy Products Association Northeast?
Well, of course, it buys advertising space, exposure and frequency, but it also buys credibility.
I will let the NYSAFP explain,
So, NYSAFP, if you are reading, please correct it, and here is an invitation for you. If you want to send some information about what happens when chocolate milk is removed from school meals to your 10.447 doctor and your student's members, please get it as my license to freely republish my blog that covered the study for it the issue found that taking chocolate milk from schools not affect the total daily consumption of milk or dairy products by pupils, who on average all pupils met daily recommended quantities of dairy products (the recommendations are almost certainly higher than the evidence they suggest they need), that children who changed from chocolate milk in white milk dipped almost the same amount of white as chocolate (if you do not think that 4 / 5th of the spoonful of milk is too) and this by removing chocolate milk from the school Just over the first month, nearly half of the original chocolate milk drinks were changed to white and thus saved calories heaps and nearly two full cups of milk added milk chocolate per month.
Or at least, kill this bad ad and maybe review your donor review policies.
[Thanks to Beth Locke for sending the NYSAFP’s eNews my way]