Learn the nutrition training technique that helps solve every customer problem.

People have their reasons.

For overeating. Exercise bypass. Ignoring your advice.

And if you want to help customers overcome these types of self-sabotage behaviors, you need to understand what those reasons are.

This is a universal law of nutrition training.

It's also a powerful idea that can turn you from a "frustrated coach" to a "whisperer customer."

How come? Let's explore.

Do you ever have a customer who says they desperately want to change – but also looks immersed in self-sabotage?

It might be:

  • having four glasses of wine each night,
  • canceling last minute training sessions, or
  • burying an ice cream pint just before bed.

It is clear that these behaviors are in direct conflict with their goals. It almost seems like they're doing it just to make you feel like a failure as their coach, right?

Not so fast.

It could be a way to solve an even bigger problem than the "muffin top" that continues to protest.

Maybe a problem you haven't even considered.

Your customer can drink four glasses of wine because it helps them temporarily forget that their job is full.

Or cancel appointments because of an injury that makes them feel deeply uncomfortable in a gym.

Or hitting Ben and Jerry because it soothes their anxiety.

So do not assume that they are ignoring your advice. Instead, focus on connecting the dots.

When you realize that there is a deeper reason behind every bad habit, you will be able to:

  • have more empathy for your customers
  • I feel less annoyed when customers do not do what they have agreed to do, and
  • use of more effective strategies to help people change their behavior.

These three things? It's a formula to make you a great bus.

In this article, we will give you a step-by-step process to uncover the real obstacles that hinder your customers' progress.

But even better, we'll show you how to create solutions that really work.


All human behavior is an attempt to deal with or solve a problem.

Sit with it for a moment.

When we give presentations to coaches, this unique piece of information shows their minds.

Sometimes, it's simple:

When you are hungry (the problem), you eat (the behavior).

But often, it's more complicated. Because usually, you see the behavior, but you don't know the problem.

For example…

… when you press your partner to ask a completely harmless question about the day's dinner (behavior), it's usually not because of the question your spouse asked. It may be due to something else, such as this annoying email from your partner (the problem).

… when your hyperactive child acts (the behavior), it's because he's trying to release accumulated energy (the problem).

… and when your mother falls without warning to make your clothes long after your adulthood (behavior), it's probably not because she's dying to fold your underwear. He probably wants to feel needed, and right now he's not (the problem).

Similarly, unwanted eating behaviors are often associated with a deeper problem that does not begin with food.

This is a challenge, as many nutrition coaches focus solely on food: meal plans, macroscopy, organic versus conventional, supplements and so on. Which, intuitively, makes sense.

You want to make sure your customer gets the nutrients they need. So both of you agree that they will try to eat more vegetables.

But your customer's food diary shows a lot of ice cream … and not much else. The last time you checked, the ice cream was not veggie. (I feel like someone has to invent it …)

So what happened? Why didn't your customer do what they agreed to try? Probably because …

Food is not the problem.

It's almost never.

This idea is one of the foundations of Precision Nutrition's training method, which we have validated with more than 100,000 customers in three peer-reviewed studies.

To show how this training principle works, we will discuss two case studies.

Meet Sam and Elah.

Nutrition training case studies.

Sam is a 24-year-old medical student with an extremely turbulent schedule. When he is not in the classroom or in the research laboratory, he studies.

It also comes from a culture where family time is extremely important. So he spends many hours off with his parents and siblings.

Sam wants to get a swole, but regular spices with his school friends (who also happen to be his roommates). This causes all the problems with his diet, training and recovery.

Min is a 56-year-old mother of two. She is also a caregiver for her aging parents. Oh, and he has a full-time office.

Thin until the mid-1940s, Min & # 39; s is now struggling to get rid of the spare tire around his midsection.

Few mostly stick to whole, nutritious foods during the day. But he fights with night snacks. Brands late at night, cookies and other dinners make it difficult to lose fat.

Maybe it's tempting to tell Min to stop snacking at night. Or tell Sam to stop drinking too much.

After all, how hard can it be to … stop?

But you may know:

Customers don't always do what they say they will do.

Why; In many cases, if they did what you asked, they would be left with a stress problem, feelings of worthlessness, a desire to socialize – without a solution.

So what is the best way to approach such situations? Let's find out.

5 steps to deal with the problem behind the behavior.

Step 1: Learn more about behavior.

Let's take a look at Min's Snacking.

Your job: Explore with Min exactly, specifically, exactly, and specifically the behaviors he describes.

You may have questions like:

  • "In the hours before you get to the snack, what do you usually do?"
  • "Immediately before you start the snack, what do you think?"
  • "While you're snacking, how do you feel physically? Is there anyone with you?"
  • "After you're done, how do you feel emotionally?

The answers to these questions will help you better understand what is happening with Min. But they will help and understand it.

In fact, the more we explore the details, the more likely it is that Min will find out what's behind her snacking late at night and develop solutions on her own.

You can use ours Behavioral Awareness Worksheet to facilitate this process with any customer. (It would work well for Sam's over-consumption problem, too.)

Step 2: Define the problem.

Once you know the behavior – thanks to step 1 – it's time to identify the problem. This is the fun part.

Sometimes, customers can easily spot their problem.

Once the worksheet has been completed to raise awareness about the behavior, Min will be able to come out and say:

"You know, it seems like every time I have a hard day and I feel undervalued, I start snacking. Between work, taking care of my kids and my parents, and trying to take care of myself, I'm under a lot of pressure. The mother. I have cancer and we all have a hard time with it. In addition, it keeps giving me a hard time because I haven't done anything in my life. "

Seriously, finding the problem (or in this case, problems) is occasional that Comfortable. And when you hear about all the things that happen in Min's life, the "solution" gives her a sense that it's a way to get immediate (but short-lived) relief.

Other times, customers have no idea about the real problem.

.So you can do a little detective work.

With a culture of compassionate curiosity, think of this as a puzzle that you and your client will solve together..

One way to do this is to ask what we call "two crazy questions."

Something like this is going on …

"Sam, I'll ask you two crazy questions and I know this will sound really weird, but just with humor …"

Question 1: "What's good about drinking so much on the weekends? In other words, what purpose does it serve in your life? How does it help you?"

Question 2: "What would be wrong to change? What would you lose or stop if you stopped drinking so much when you went out?"

Sam could reveal that drinking with his friends has helped him break free from academic, work and family commitments for a long week.

He knows how much less it would make it easier for him to eat better and get to the gym regularly.

But Sam is also worried that he and his school friends will not have fun if he is not there with a beer in his hand. It is true or not that the fear is very real for Sam.

So the problem is twofold:

Sam feels (understandably) stressed because of his demanding schedule and also considers himself responsible for his friend's ability to have fun together.

What if my client's problem is off-site?

Depending on what your client is handling, you may need to consult another professional.

Let's say they were emotionally or sexually abused, and they're dealing with the aftershocks.

These issues are a way outside your scope. But if you have a good referral network, you can get the support your customer really needs.

But that doesn't mean you have to leave them as a customer. Instead, your client simply adds a new player with a different skill group to his support team.

Ensure accountability and help your customer work at basic skills they are ready, willing and able to deal with it – while at the same time receiving help with their deepest challenges and concerns from a qualified professional.

Often, when one begins to improve eating, fitness, sleep, or stress relief habits, the larger, more basic challenge becomes easier to manage. Because it no longer coexists with feeling bad about their health habits.

By the way, we also suggest that you have your own referral network (for you). Customer "material" can bring your personal "things" into contact and you will benefit from your own "hardware support system".

Step 3: Get your customer team.

Here you can become your customer's biggest fan. You will stabilize your training relationship in the process.

Determine what it is Good for your customer and his unwanted behavior.

You want to find a silver lining, even if it's difficult.

Turn their problems into evidence for their strengths and endurance.

Here's what you can do with Sam:

"Sam, it sounds like you're the social glue that holds your team together. Everyone emphasizes so much with the medical school and so on, and you're the type of party that tries to bring everyone's mood to life. That's real proof of that." how much you care about your friendships. It's really impressive how you can prioritize them. "

Here, it is especially important to know how your own experiences and prejudices can cover your prospects.

For example, if you are always a good athlete and train someone like Min, you should put aside the idea that maintaining ability and avoiding activated foods is "simple."

Emphasize the positive points that do not change, as well as what is admirable for your customer:

"At least, it's amazing how you can pair two teenagers, a full-time job, and your parents who, if I'm honest, sound a little difficult to deal with. I can't even imagine! Gosh, I can't call my mom for 15 minutes, and here you are constantly doing it. That says so much about your commitment to the family. I really admire that. "

This step may not seem so important. But it does reassure your customer that you don't judge them. It also validates their feelings, making them feel heard and respected. Often, it also makes them begin to see themselves (and their actions) through a different, more positive lens.

Bring warm vague feelings. Because your customer will need to make an important decision, which brings us to step 4.

Step 4: Let your customer decide if it will change.

Most people resist change.

No one wants to give up on things they like.

But here's the funny thing about resistance: Giving someone permission not to change can really make them realize they want to change.

So ask your customer:

"It simply came to our notice then I want to change? Change is not okay. "

This, of course, may require a jump inspired by the vomit of faith. You just have to be more discriminating with the help you render toward other people.

In fact, there are times when not changing your behavior could be healthier than the alternative.

The habit of exercising 12 hours a week for a client may seem extreme. But it can help them cope with their failed marriage.

If you remove (or significantly reduce) exercise, they may begin to experience it this way. more destructive.

Maybe your customer never wants to eat vegetables, as always. Think: the diet of carnivores.

They understand the health risks. And they have realized that they are doing it because food is the only thing in their life that they can control. So they are not willing to change.

You have to accept it. (Although you don't have to keep working with them.)

Depending on the change in your customer without any change in response, the next step can be done in two different ways.

Step 5: Create strategies together.

Let's go through two scenarios. In one, your customer 100% embraces change. On the other? Not so much.

Customer wants to change: Stimulate what it might look like.

Min decides does you want to change. She sees what the night snack does for her, but she's ready to try something different.

It's important that you don't just throw solutions at it. Instead, talk about where you see the opportunity for change.

You can try questions like:

  • "Put on your hat. If you were me, what could you suggest you do?"
  • "If you could do something to stop the snack at night – even if it sounds crazy – what would you do? Let's just deal with ourselves and not worry about reality for the next few minutes."

Work together to choose a new energy, making sure you feel realistic, taking into account the limits of Min's life – even if it's difficult.

Maybe, for example, Min starts by reorganizing her kitchen to help her avoid the night snack. It stores food that activates in the garage, including dinner leftovers, which now go straight to the mini refrigerator in the garage. That way, her kids can still enjoy them if they want to, but they're out of sight of Min.

One key step: Ask Min if he is ready, willing and capable to incorporate this new habit into her routine.

If it scores a suggested change to less than 8 on a scale of 1 to 10, find out what it will take to get it fully on board. It often reduces the intensity of the habit so that it feels more easy to use. (Us Έτοιμο, Πρόθυμο και Ικανό φύλλο εργασίας θα έρθει χρήσιμο εδώ.)

Ο πελάτης δεν θέλει να αλλάξει: Δοκιμάστε να αλλάξετε κάτι άλλο.

Ο Sam δεν θέλει να να αλλάξει τις συνήθειες κατανάλωσης οινοπνεύματος. Κατανοεί τις συναλλαγές, αλλά δεν είναι έτοιμος να κάνει τα πράγματα με διαφορετικό τρόπο.

Είναι εντάξει.

Πείτε κάτι σαν:

"Εντάξει, έτσι ακούγεται σαν να θέλετε να αισθάνεστε καλύτερα και λιγότερο άγχος. Αλλά τώρα, η διακοπή της κατανάλωσης με τους φίλους σας δεν αισθάνεται σαν τη σωστή λύση για εσάς, πράγμα που έχει νόημα. Τι άλλο μπορούμε να κάνουμε για να μετακινήσουμε ένα μικρό κομμάτι προς τον στόχο σας; "

Ίσως ο Σαμ να είναι πρόθυμος να περιοριστεί σε τρία ποτά ανά κοινωνική εκδρομή, κάτω από τα συνηθισμένα πέντε ή έξι.

Ή μπορεί να μην θέλει να αλλάξει καθόλου τις συνήθειες κατανάλωσης. Δεν είναι σημαντικό.

Αντί να δείτε αυτό ως αποτυχία, σκεφτείτε το ως μια ευκαιρία.

Μερικές φορές, πρέπει να εξετάσετε περαιτέρω ανάντη για να λύσετε το πρόβλημα.

Με άλλα λόγια, ίσως ο Σαμ δεν θα μπορέσει να σταματήσει να κόβει το αλκοόλ μέχρι να αλλάξει κάτι άλλο.

Για παράδειγμα, ρίξτε μια ματιά στο "βαθιά υγεία"Παρακάτω.

Ας υποθέσουμε ότι είστε μοναχικός και αισθάνεστε αποσυνδεδεμένοι από άλλους (βλ. σχεσιακή υγεία). Μπορεί να φάτε ή να πίνετε περισσότερο για να σας καθησυχάσετε, το οποίο επηρεάζει αρνητικά τη δική σας φυσική υγεία. Και αυτό θα μπορούσε να οδηγήσει σε συναισθήματα άγχους ή θυμού, που προκαλούν την εμφάνισή σας συναισθηματική υγεία.

Βαθύς τροχός υγείας.

Όλοι οι τομείς της βαθιάς υγείας είναι διασυνδεδεμένοι. Εργάζεστε σε μια περιοχή, εσείς εστιάζετε αυτομάτως στους άλλους. (Μάθετε περισσότερα για τη βαθιά υγεία.)

Έτσι, στην περίπτωση του Σαμ, μπορείτε να συνεργαστείτε για να βρείτε στρατηγικές για τον περιορισμό του άγχους, όπως:

  • με καθημερινή βόλτα στο γεύμα (σωματική υγεία)
  • ενσωματώνοντας μια σάρωση σώματος 5 λεπτών τις περισσότερες ημέρες (ψυχική υγεία)
  • ανάπτυξη μιας πρακτικής αυτοσυγκέντρωσης (συναισθηματική υγεία)

Παρόλο που αυτές οι ενέργειες μπορεί αρχικά να φαίνονται σαν να μην έχουν καμία σχέση με τη διατροφή, έχουν συχνά τα πάντα για να κάνουν με τη διατροφή.

Η εφαρμογή μιας (και τελικά περισσότερων) αυτών των συνηθειών θα μπορούσε να ελαφρύνει το φορτίο στρες του Σαμ. Αυτό θα καθιστούσε ευκολότερο, με την πάροδο του χρόνου, να δίνει προτεραιότητα στην επεξεργασία και την υγιεινή διατροφή, πλησιάζοντας στο σώμα των ονείρων του.

Όπου ο πελάτης σας τελικά αποφασίσει να εστιάσει, ήρθε η ώρα να βγείτε πίσω και να δούμε τι θα συμβεί.

Στην πορεία, παρακολουθήστε πώς συμβαίνουν τα πράγματα και αξιολογήστε εάν είναι:

  • να αγωνίζονται και να χάνουν πίσω
  • κάνοντας αρκετά καλά, αλλά χρειάζεται ακόμα να εργαστεί για την τρέχουσα συνήθεια, ή
  • με γνώση της τρέχουσας συνήθειας και έτοιμη να προσθέσει ένα άλλο.

Μελέτες περιπτώσεων προγύμνασης διατροφής.

Αυτό το μάθημα δεν αλλάζει μόνο την προγύμνασή σας. Θα αλλάξει ολόκληρη τη ζωή σας.

Η κατανόηση του κινήτρου πίσω από τις ανεπιθύμητες συμπεριφορές σας δημιουργεί έναν αρκετά εκπληκτικό προπονητή.

Και όσο περισσότερο εξερευνάτε τα προβλήματα πίσω από τις συμπεριφορές, τόσο περισσότερο θα δείτε πώς αυτή η έννοια φωτίζει ουσιαστικά κάθε κολλώδη κατάσταση στη ζωή.

Ναι, ισχύει για τον πελάτη σας που πάντα καθυστερεί. Αλλά και ο στρογγυλός τύπος που υπερεκτιμά για τον barista παίρνει λάθος την εντολή του. Και ο φίλος σας που ξαφνικά αποχωρεί από τον κοινωνικό σας κύκλο.

Έτσι αν είστε σε θέση να τους βοηθήσετε ή όχι, καταλάβετε ότι πολλά από αυτά που βιώνετε με τους άλλους δεν είναι προσωπικά.

Μετά από όλα, οι άνθρωποι έχουν τους λόγους τους.

Αν είστε προπονητής ή θέλετε να είστε …

Η εκμάθηση πώς να προπονούνται πελάτες, ασθενείς, φίλοι ή μέλη της οικογένειας μέσω της υγιεινής διατροφής και των αλλαγών στον τρόπο ζωής – με τρόπο που αντιμετωπίζει τα πραγματικά προβλήματα που τα συγκρατούν, είναι και η τέχνη και η επιστήμη.

Αν θέλετε να μάθετε περισσότερα για τα δύο, εξετάστε το Πιστοποίηση επιπέδου 1 διατροφής ακριβείας. Η επόμενη ομάδα ξεκινά σύντομα.

Περί τίνος πρόκειται?

Η Πιστοποίηση Επιπέδου 1 της Ακρίβειας είναι το πιο σεβαστό εκπαιδευτικό πρόγραμμα διατροφής στον κόσμο. Σας δίνει τις γνώσεις, τα συστήματα και τα εργαλεία που χρειάζεστε Πραγματικά καταλάβετε πώς τα τρόφιμα επηρεάζουν την υγεία και την ικανότητα του ατόμου. Επιπλέον, η ικανότητα να μετατρέψει αυτή τη γνώση σε μια ακμάζουσα πρακτική προγύμνασης.

Αναπτύχθηκε πάνω από 15 χρόνια και αποδείχθηκε με περισσότερους από 100.000 πελάτες και ασθενείς, το πρόγραμμα σπουδών του επιπέδου 1 βρίσκεται μόνο ως αρχή στην επιστήμη της διατροφής και το τέχνη προγύμνασης.

Είτε είστε ήδη στα μέσα της καριέρας, είτε απλά ξεκινάτε, η πιστοποίηση επιπέδου 1 είναι το εφαλτήριο για σας βαθύτερη κατανόηση της διατροφής, ο την εξουσία να προπονηθεί, και το την ικανότητα να μετατρέπετε αυτά που γνωρίζετε στα αποτελέσματα.

[Φυσικάανείσαι[Ofcourseifyou’re[Φυσικάανείσαι[Ofcourseifyou’reήδη φοιτητής ή απόφοιτος του Πιστοποίηση επιπέδου 1, ελέγξτε μας Κύρια τάξη πιστοποίησης επιπέδου 2. Πρόκειται για μια αποκλειστική, μακροχρόνια καθοδήγηση που σχεδιάστηκε για επαγγελματίες ελίτ που επιθυμούν να κατακτήσουν την τέχνη της προπόνησης και να είναι μέρος του κορυφαίου 1% των προπονητών υγείας και γυμναστικής στον κόσμο.]

Ενδιαφερόμενος? Προσθέστε το όνομά σας στη λίστα προπλάσματος. Θα εξοικονομήσετε έως 30% και θα εξασφαλίσετε το σημείο σας 24 ώρες πριν από όλους τους άλλους.

Θα ανοίξουμε θέσεις στην επόμενη Πιστοποίηση Διατροφικής Διαβάθμισης Precision Level 1 τη Δευτέρα, 30 Μαρτίου 2020.

Αν θέλετε να μάθετε περισσότερα, έχουμε δημιουργήσει τα παρακάτω προκαταρκτική λίστα, που σας δίνει δύο πλεονεκτήματα.

  • Πληρώστε λιγότερο από όλους τους άλλους. Μας αρέσει να ανταμείβουμε ανθρώπους που είναι πρόθυμοι να ενισχύσουν τα διαπιστευτήρια τους και είναι έτοιμοι να δεσμευτούν για να πάρουν την εκπαίδευση που χρειάζονται. Έτσι προσφέρουμε έκπτωση έως και 30% από τη γενική τιμή όταν εσείς εγγραφείτε για τη λίστα προπώλησης.
  • Εγγραφείτε 24 ώρες πριν από το ευρύ κοινό και αυξήστε τις πιθανότητές σας να πάρετε μια θέση. Ανοίγουμε μόνο το πρόγραμμα πιστοποίησης δύο φορές το χρόνο. Λόγω της μεγάλης ζήτησης, τα σημεία στο πρόγραμμα είναι περιορισμένα και έχουν ιστορικά εξαντληθεί σε λίγες ώρες. Αλλά όταν εσύ εγγραφείτε για τη λίστα προπώλησης, θα σας δώσουμε την ευκαιρία να εγγραφείτε 24 ώρες πριν από οποιονδήποτε άλλο.

Εάν είστε έτοιμοι για ένα βαθύτερη κατανόηση της διατροφής, ο την εξουσία να προπονηθεί, και το την ικανότητα να μετατρέπετε αυτά που γνωρίζετε στα αποτελέσματα… αυτή είναι η ευκαιρία σας να δείτε τι μπορεί να κάνει το κορυφαίο σύστημα προπονητικής διατροφής στον κόσμο για εσάς.