To be clear, neither Random House nor Kellogg should be expected to do the right thing when it comes to health.
Kellogg's job is to sell food. Random House's job is to sell books. Nothing more, nothing less.
So it's hard to go crazy with any company for "Reading Diet"which gives parents permission or justification to buy their children health food such as:
- Frozen flakes
- Night bars
- Spongy loops
- Krispie rice is processed
- Apple Jacks
- Frozen mini grains (note that non-dehydrated mini grains are not eligible)
- Corn Pops
- Raisin Bran
- Keebler cookies
- Austin Cracks
Really, parents or children should not be encouraged to do so. All overpriced, sugary, garbage (and some crackers and potato chips).
Again, there's no reason to expect either Random House or Kellogg to do the right thing for the kids, but in my opinion, their clear collaboration to do the wrong thing certainly doesn't reflect well on either. .