How to talk to your customers about the latest Netflix diet documentary


When it comes to nutrition, there is a lot we don't know.

Although it may be difficult to accept, the jury remains in red meat. On the eggs. At low levels of low carbohydrate carbohydrates. In the Old vs. Fully Vegetable.

In fact, there is very little we can say with absolute certainty.

Science has not identified a better diet or approach to eating.

Because of this, you can be sure that he has no documentary creator. No matter how exciting or convincing the film is.

(This includes the filmmakers you agree with.

So what do you do when a client — or a friend or family member — is watching a running nutrition documentary and is charmed by:

  • diet tips that contradict what you told them?
  • questionable dieting methods that you believe will restore them?
  • an excellent diet are you pretty darn sure you will fail?

First, take a breath. (Or two.)

Then understand that in most cases you can't "prove" anything wrong.

Mainly: You don't even have to try.

There is a much healthier and more effective approach for your customers, your business and your intelligence …

Aim to be useful, not right.

This mindset illuminates the tone of your conversations, encourages your confidence and appreciation, and allows you to ultimately have more influence. (It will make you more liked on social media, too.)

It is certainly not always second nature. But with practice, it can be done this way.

The rewards are enormous: Instead of fearing the next great diet documentary, you can use it to build a stronger and more productive relationship with anyone seeking your help.

This article will show you how.

Because you don't need to be right.

Before helping our clients, let us address one major obstacle: Our deep need to be right.

The reality is this: Most diet discussions will not be resolved anytime soon. Probably not even in our lives.

(To better understand why, read: Why the science of nutrition is so confusing.)

You might even think of it like this:

Scientific progress is more about making progressively fewer mistakes than suddenly understanding some final truth.

So, in many ways, we will never really know if we are "right".

Accepting this can help you become a more thoughtful, open coach (and human).

In addition, trying to prove to your client that you are "right" interferes with your ability to develop a strong coaching relationship. It may even block your chances of helping them.

Because if you do not ask questions to find out what your client has to say about "Diet Fad X", you will never understand the need to try to come up with this approach.

This is a missed opportunity to capitalize on what is important to your customer to make a real difference. (More on why the best buses close and listen a little.)

There is one disadvantage, however, with the acknowledgment that there is often no "right" answer to the diet: It can be worrying.

For some coaches, nutritional uncertainty raises questions such as:

  • How can you feel comfortable giving directions based on missing information?
  • How can you avoid a crisis of confidence when you come across a new, exciting nutrition theory – that is contrary to everything you have learned?
  • How can you tell the difference between the evolution of your training philosophy and your entrapment?

To answer these questions, Craig Weller, the coach of Precision Nutrition Master Coach and specialist practitioner, points out a fascinating research paper entitled, The end of the illusion of history. It provides a useful analogy for familiarizing yourself with nutritional uncertainty.

Scientists' findings: If you ask someone how much they have changed as a person in the past and how much they believe they will change in the future, they will almost always say that most of their changes are already behind them. This is either 18 or 68 years old.

"As humans, we tend to think we are already the person we will be for the rest of our lives, but that's not what really works," says Weller. "It's the same in science and nutrition."

"If we look back 150, 20, or even 10 years ago, there were things people thought were true about the diet that were ultimately unreasonable or proved irrelevant."

This does not mean that you should ignore current diet thinking and research. It is to emphasize that there has always been uncertainty, not only in nutrition and science, but in almost all aspects of life.

Even if we feel confident about something today – the love of our lives, this awesome new job, a SpongeBob tattoo – we may feel very different in a decade.

What can you do;

Focus on what you know with the highest degree of confidence at any given time.

(We will cover the details in the next section.)

Then explore new ideas and alternatives as experiments. Gather the data and choose the best path forward based on the result.

The Benefit: You don't have to be right before you start. You can use nutrition experiments to better understand what works for each person.

This is a truly customized workout diet, and it keeps you open (and cool) to whatever approach your customer wants to try.

What we know (for the most part) about nutritional science

If you think nutritional uncertainty is causing you problems, imagine what it is for clients.

"There is a lot of contradictory information out there, causing racism and disagreement where there is no need for anyone," says Brian St. Pierre, MS, RD, CSCS, Precision Nutrition nutritionist.

"These passionate and often conflicting messages end up confusing people and discouraging them from the beginning, since it seems like 'nobody knows what's right anyway.'

This is where you can help give clarity and focus.

How? Emphasizing the importance and effectiveness of only a few very basic principles.

In spite of all the seemingly contradictory information, there are many fundamental elements that virtually agree with everyone, says Saint Peter:

  • Eat more little processed whole foods and less highly processed foods
  • More vegetables are better from fewer vegetables
  • Eating enough protein is vital for health, performance and body composition
  • In the long run, learn to manage your food intake based on your body's hunger and wounds works better than weighing and measuring what you eat. (Read more about this topic.)

"Make these four principles the basis of your dietary recommendations," says St. Pierre.

Think of the middle of the Venn chart as the basic principles of nutrition. These keep customers on track and help you feel confident in your tips.

And these outside sections? It is not life or death. Whether your customer wants to eat like a caveman, abandon meat forever or make olive oil, his life is a matter of personal preference.

After all, your customer is the boss of how they eat.

So if they want to try something new as a result of a nutrition documentary, this is their call.

Your role: Help them do it better.

Here's how to do just that.

Your 5 Step Guide to Helping Customers (Even If You Think You Can Be Wrong)

Step 1: Give positive feedback.

If a customer is excited about a food documentary, don't tell them it's wrong. This can feel deterrent and minimize their thoughts and feelings.

Instead, do as David Burns, MD, a pioneer in cognitive behavioral therapy and creator of T.E.A.M. the counseling method says, "Find the truth in what they say."

One way to do this is through positive feedback, says Precision Nutrition Master Coach Kate Solovieva, MA. "This gives your customer the opportunity to engage in self-esteem, a key type of motivation associated with increased self-esteem and a sense of control."

These are assets when you help someone improve their diet.

Welcome their questions, opinions and concerns in a way that says, "What you think matters and I want to talk about something important to you."

For example:

  • If they ask a question, you can lead with: "I'm so glad you asked!"
  • If they are worried about how their current habits can affect their well-being: "It's awesome that you care so much about your health!"
  • If you are particularly interested in a particular documentary or nutrition topic: "I'm impressed that you're looking for nutrition in your spare time. This is very nice!"

Step 2: Express curiosity.

"See if you can talk about the film without expressing your beliefs about it," Solovieva explains.

So, ask a lot of questions and be a good listener. Or as Solovieva says: "Good coaching practice."

Your Billing: Find out what they've found to be so interesting (or worrying) to them … and why.

Here are some questions that might help you to learn more and possibly help you decide (together) what to do next:

If they resist what you told them because the food documentary comes into conflict

  • Ask this: "Can you tell me a little bit more? What points were focused on you? What does it look like a better approach for you and why?"

If they are worried about their current plan is to take the wrong path …

  • Ask this: "I can understand why you're worried. I wonder if you can tell me more about how the documentary conflicts with the work we do together? Is there anything specific you would like to do differently?"

If you are interested in implementing changes based on diet documentary …

  • Ask this: "What about changing this change to be attractive to you? How do you think this change will benefit you? Is there anything you think will be difficult?"

This approach helps your customer control. And just knowing that they are the decision maker – and that you will support their choice – gives them more confidence in your advice.

Step 3: Support, don't judge.

No matter what, you want your customer to know that you are on their side.

Let's say they want to try an approach that you wouldn't generally recommend. For example, depending on your views, it may be veganism, keto, or intermittent fasting. You want to feel comfortable discussing your choice with them – so they will come to you if they slip, need help or decide to change course.

In other words, there is no room for "I told you so" in good training.

Because ultimately your customer is either:

  1. Decide not to make changes after discussing with you.
  2. Make a change, realize it's not working for them, and rely on you for help.
  3. Learn really I am doing love vegan, keto, if, or [insert whatever diet].

All this is positive.

Here are some ways you can show your customer that you support them, no matter what they decide to do:

If they have already decided to make a specific change …

  • Say this: "This sounds like an interesting idea. Would you like suggestions on how to implement and track your progress?"

If they are not sure what to do then …

  • Say this: "I can tell you're not sure what's going to happen next. What are the options you're considering? Let's talk through them."

If they try something new and it doesn't work:

  • Say this: "This is great information. Find out what doesn't work for you is really important. What are your opportunities from this experience?"

Step 4: Work together on an action plan.

After hearing and understanding your customer's concerns and showing that you support them, it's time to take action.

But don't tell your customer what to do. (Even if they want to.) Instead, take what you've discovered and use it to guide your customer.

Maybe they just want to make a small change to see if it will make a difference.

In this case, give your customer choices. Suppose they want to incorporate more celery juice into their diet. They heard that it could boost their health by trying to lose weight, especially if they have it on an empty stomach for breakfast.

You can present these options:

Option A.: Keep everything the same. "Things are already going pretty well, so you might not even need celery juice."

Option B.: Go for the middle route. "If you want to try incorporating celery juice, you can plan on doing it a few mornings a week, but even eating your regular breakfast."

Option C: Go all out. "You could also just switch to celery juice for breakfast every morning. I would like to make sure you get some high quality protein, carbohydrates and healthy fats for your next meal, though."

These three options – do nothing, do something, do the best you can – work for most any diet changes that the client may be interested in.

If the change is something that doesn't seem to be dangerous to you – like eating more vegetables or drinking more celery juice – don't hesitate to give your opinion.

If you think the "all-out" option could endanger your client's health or seriously derail their progress, speak up.

You could say something like, "Personally, I suggest Option A or B, as I'm worried Option C could be detrimental to your health. But it's not up to me. Only you can decide how to proceed."

Now, your customer would like to change the way they eat completely. But don't panic! This is where experimentation comes in.

Step 5: Encourage your client to think like a scientist.

Self-control is one of the cornerstones of the Precision Nutrition coaching program. Because each person is different, you never know exactly how a particular way of eating will work until try it.

Here's how to frame a food experiment for your customer, courtesy of Krista Scott-Dixon, Ph.D., Precision Nutrition Curriculum Manager.

"Use words like & # 39;exploration, & # 39; & # 39;try it, & # 39; and & # 39;game"When we talk about it with customers," says Dr. Scott-Dixon. "Say something like:

We will play a small game for the next two weeks.

You are going to be a scientist and you will be collecting data about yourself. Let's look at some clues that will help us decide if this is moving you to and from your goals.

Once you have collected the data, we can analyze it together. We can even make some charts and PowerPoints if you like.

Then, we will come to conclusions and make some results-based decisions, like scientists, to see what the next steps are. But you will be the beginning of your own experience. "

Talking about the experiment as something scientific but fun encourages your customer to put on the scientist hat. There are many benefits to working this way. It can help your customer:

  • emotionally disconnect from the result of the experiment
  • discover something new about their relationship with food / nutrition
  • remove "research" and to immerse themselves in their own experience
  • αναγνωρίστε ότι αυτό που δουλεύει για τους άλλους μπορεί να μην εργάζονται απαραίτητα γι 'αυτούς
  • εξετάστε άλλα πειράματα που θα μπορούσαν να τους φέρουν πιο κοντά για να δουν τα αποτελέσματα.

Μπορείτε να εφαρμόσετε αυτή τη διαδικασία σε οποιοδήποτε είδος αλλαγής φαγητού, από την προσπάθεια διαλείπουσας νηστείας σε πειραματισμό με μια δίαιτα χωρίς πετρέλαιο.

Το καλύτερο κομμάτι? Θέτει τον πελάτη σας στον έλεγχο της εμπειρίας του και σε θέση να μάθει μέσω της δράσης. Και σας ρίχνει, τον προπονητή, ως πηγή στρατηγικής, καθοδήγησης και υποστήριξης – αντί για έναν διατροφικό τεκμηριωτή.

Θυμηθείτε: Είναι όλα σχετικά με τον πελάτη σας.

Τα συναρπαστικά ντοκιμαντέρ μπορούν να αποτελέσουν πρόκληση για τους προπονητές να αντιμετωπίσουν. Εμπιστευτείτε μας, το καταλαβαίνουμε.

Αλλά για πολλούς ανθρώπους, αυτά τα έγγραφα είναι η πρώτη τους έκθεση στην επιστήμη της διατροφής. Είναι λογικό ο πελάτης σας να είναι πεπεισμένος από, και ίσως ακόμη και να ανησυχεί για αυτό που είδαν σε μια ταινία.

Ακούστε προσεκτικά. Δείξτε την ενσυναίσθηση. Να είστε σύμμαχος τους.

Χρησιμοποιώντας αυτό το πλαίσιο, μπορείτε να χαλαρώσετε το άγχος του πελάτη σας, να εκμεταλλευτείτε τον ενθουσιασμό και να βοηθήσετε στη δημιουργία ενός αποτελεσματικού σχεδίου που να αισθάνεται σωστό σε αυτούς.

Και μπορείτε να είστε 100% σίγουροι: Αυτές είναι σοβαρές αλλαγές παιχνιδιού.

Αν είστε προπονητής ή θέλετε να είστε …

Η εκμάθηση τρόπων προπόνησης πελατών, ασθενών, φίλων ή μελών της οικογένειας μέσω της υγιεινής διατροφής και των αλλαγών του τρόπου ζωής – με τρόπο που τους κάνει να αισθάνονται ενδυναμωμένοι και παρακινημένοι – είναι και η τέχνη και η επιστήμη.

Αν θέλετε να μάθετε περισσότερα για τα δύο, εξετάστε το Πιστοποίηση επιπέδου 1 διατροφής ακριβείας. Η επόμενη ομάδα ξεκινά σύντομα.

Περί τίνος πρόκειται?

Η Πιστοποίηση Επιπέδου 1 της Ακρίβειας είναι το πιο σεβαστό εκπαιδευτικό πρόγραμμα διατροφής στον κόσμο. Σας δίνει τις γνώσεις, τα συστήματα και τα εργαλεία που χρειάζεστε Πραγματικά καταλάβετε πώς τα τρόφιμα επηρεάζουν την υγεία και την ικανότητα του ατόμου. Επιπλέον, η ικανότητα να μετατρέψει αυτή τη γνώση σε μια ακμάζουσα πρακτική προγύμνασης.

Αναπτύχθηκε πάνω από 15 χρόνια και αποδείχθηκε με περισσότερους από 100.000 πελάτες και ασθενείς, το πρόγραμμα σπουδών του επιπέδου 1 βρίσκεται μόνο ως αρχή στην επιστήμη της διατροφής και το τέχνη προγύμνασης.

Είτε είστε ήδη στα μέσα της καριέρας, είτε απλά ξεκινάτε, η πιστοποίηση επιπέδου 1 είναι το εφαλτήριο για σας βαθύτερη κατανόηση της διατροφής, ο την εξουσία να προπονηθεί, και το την ικανότητα να μετατρέπετε αυτά που γνωρίζετε στα αποτελέσματα.

[Φυσικάανείσαι[Ofcourseifyou’re[Φυσικάανείσαι[Ofcourseifyou’reήδη φοιτητής ή απόφοιτος του Πιστοποίηση επιπέδου 1, ελέγξτε μας Κύρια τάξη πιστοποίησης επιπέδου 2. Πρόκειται για μια αποκλειστική, μακροχρόνια καθοδήγηση που σχεδιάστηκε για επαγγελματίες ελίτ που επιθυμούν να κατακτήσουν την τέχνη της προπόνησης και να είναι μέρος του κορυφαίου 1% των προπονητών υγείας και γυμναστικής στον κόσμο.]

Ενδιαφερόμενος? Προσθέστε το όνομά σας στη λίστα προπλάσματος. Θα εξοικονομήσετε έως 30% και θα εξασφαλίσετε το σημείο σας 24 ώρες πριν από όλους τους άλλους.

Θα ανοίξουμε θέσεις στην επόμενη Πιστοποίηση Επιπέδου 1 της Precision Nutrition την Τετάρτη 8 Απριλίου 2020.

Αν θέλετε να μάθετε περισσότερα, έχουμε δημιουργήσει τα παρακάτω προκαταρκτική λίστα, που σας δίνει δύο πλεονεκτήματα.

  • Πληρώστε λιγότερο από όλους τους άλλους. Μας αρέσει να ανταμείβουμε ανθρώπους που είναι πρόθυμοι να ενισχύσουν τα διαπιστευτήρια τους και είναι έτοιμοι να δεσμευτούν για να πάρουν την εκπαίδευση που χρειάζονται. Έτσι προσφέρουμε έκπτωση έως και 30% από τη γενική τιμή όταν εσείς εγγραφείτε για τη λίστα προπώλησης.
  • Εγγραφείτε 24 ώρες πριν από το ευρύ κοινό και αυξήστε τις πιθανότητές σας να πάρετε μια θέση. Ανοίγουμε μόνο το πρόγραμμα πιστοποίησης δύο φορές το χρόνο. Λόγω της μεγάλης ζήτησης, τα σημεία στο πρόγραμμα είναι περιορισμένα και έχουν ιστορικά εξαντληθεί σε λίγες ώρες. Αλλά όταν εσύ εγγραφείτε για τη λίστα προπώλησης, θα σας δώσουμε την ευκαιρία να εγγραφείτε 24 ώρες πριν από οποιονδήποτε άλλο.

Εάν είστε έτοιμοι για ένα βαθύτερη κατανόηση της διατροφής, ο την εξουσία να προπονηθεί, και το την ικανότητα να μετατρέπετε αυτά που γνωρίζετε στα αποτελέσματα… αυτή είναι η ευκαιρία σας να δείτε τι μπορεί να κάνει το κορυφαίο σύστημα προπονητικής διατροφής στον κόσμο για εσάς.