"Get Hard Abdominal Abdomen Within 30 Days!" "Cut out a dress size in three weeks!" "I detoxify your body with juice!" As a coach, you know that these promises often fail. So what do you do when a customer wants a quick solution? In this article, we will show you five strategies to turn your client's short term diet into lasting results.
"A friend of mine just lost 25 pounds in a 30 day diet challenge. I'm going to try it!"
Sharon was by no means my first customer to go on a workout and announce that she found a quick fix.
I understand her enthusiasm. After all, who would not be do they want such fast results?
But I was worried about Sharon. I've seen many of these "overnight" dietary challenges and all the changes are usually short lived.
It is painful to see customers go through this predictable cycle (see below).
They often end up where they started, if not worse. So, as coaches, is it not our job to put a stop to the 7-day detox, 14-day juice cleanse and makeup to the 21-day metabolism?
While any instinct can tell you to train that the "quick fix" mindset is right by your customer, there is a better way.
The best coaches can turn even the worst nutrition ideas into long-term success.
How? It is open, creative and strategic.
In this article, we will show you five ways to transform your customers' enthusiasm for nutrition and fitness "challenges" into rocket fuel for sustainable change.
Strategy # 1: Celebrate their effort.
"I see a lot of people who want to make Whole30 or juice clean or go sugar-free or alcohol-free for a month," says Jennifer Broxterman, R.D., a Precision Nutrition Certified Coach in London, Ontario.
And while these challenges have high failure rates, says Broxterman, do not discourage them: "This is a critical approach and creates a mentality in relation to you, which is not very good at building rapport."
Instead, focus on the positives … even if it requires you to take a nice, deep breath first.
For example: "A challenge can be really helpful if your customer gets excited about eating healthy and feeling good about their food choices in their closet," says Broxterman.
It also shows that they are willing to make changes.
And with your help, customers can gain valuable information that will help them achieve better results moving forward.
By supporting their efforts – rather than shutting them down – you will build trust with your customer and strengthen your coaching relationship.
For a three-step process that will help you redefine your coaching perspective and respect your customers' goals, check out this PN coaching worksheet: Get to know your customers where they are.
Strategy # 2: Find out what drives them.
Challenging your client offers you a great opportunity: To better understand your health and fitness goals, their frustrations and what youtires it makes them tick, says Broxterman.
With non-critical curiosity, ask:
"How have dietary challenges been addressed in the past?
This not only gives you a background, but it can also better define your customer's expectations (without you should do so).
"Sometimes they start telling you how they've lost some weight, but not as much as they hoped, and that they gained back-to-back," Broxterman says.
You can then request (in turn):
- "Why do you want to do this challenge?"
- "What do you hope to get out of it?"
- "Why is this important to you?"
- "And why is it that is it important to you? "
The goal is to understand your customer points of pain and true motivation.
This way, you'll be better equipped to help them – not only during the challenge, but also after it's over.
In addition, these questions can help your customer discover a deeper purpose for change. One of them didn't even know it. This can lead to much more success in the short run … and in the long run.
To help your customers dig deep and find them real reasons they want to change, use us "5 whys" worksheet.
Strategy # 3: Create a plan.
With any short-term challenge, your customer is likely to make many changes – all together.
And in most cases, these changes are not meant to last. After all, people do not go to a "clean" expect to drink only juice for the rest of their lives.
This is where you, the coach, can really shine.
Help your customer identify the healthy habits that complement and intersect with the challenge they make.
This way, you can bridge the gap between "challenge" and the rest of life. The idea: not only to improve their chances of success during the challenge – but also in the days, weeks and months that follow.
Keep these habits small, simple, and focused on behavior. (Read: "Losing 10kg" is a result, not a behavior.)
Suppose your customer commits to eating only whole foods for 30 days. A good exercise routine can be packing lunch and afternoon snacks each morning to ensure they stay on track.
Or maybe they are trying a "no-dessert" challenge. In this case, you can suggest eating slowly and carefully and / or eating lean protein at every meal, and both can help them feel more satisfied after eating.
And what about cleaning a 14-day juice? This is more difficult. Get creative. We may recommend:
- Schedule a social activity once or twice a week that does not focus on food and drinks. (This is a very underrated strategy to help people adapt to a healthy lifestyle.)
- Take 15 minutes each day to walk, foam roll, or stretch. A juice cleanse is not the time to start exercising vigorously, but it can be used to establish a daily circulation habit.
- Consciously recognize the emotions that occur when you are hungry. It may even help them write them. (They're sad, bored? Tired? See more ideas here.) In addition, they can learn to "sit with them". Hunger is unavoidable in a purifying juice, which means it's the right time to find out that "hunger is not an emergency".
Ideally, by the end of the challenge, these habits are so ingrained, it feels natural to continue.
Bonus: If you and your client have more practice than they can fit into the challenge timeline, you have a built-in roadmap on what to work on after the challenge is completed.
Use it "Make goals into behavioral goals"Worksheet to work with your client on habits that will help you get closer to their goals.
Strategy # 4: Turn "Failures" into Feedback.
Imagine your client signing a Dunkin 'Do-Not Challenge (also thirty days without donuts).
Just four days, they come to you, admitting to shame that they had a sour cream in Boston at the office break.
Broxterman recommends using a three-point training approach: curiosity, compassion and radical honesty.
Curiosity: Discuss with your customer what led to his decision to eat donuts. For example, they may be working late at night and skipping breakfast or not preparing their meal.
Compassion: Emphasize that they should not beat themselves. Encourage them to treat themselves in the same way they would treat a friend or loved one in a similar situation.
Radical honesty: Give your customer the opportunity to be completely upfront about what happened when the "failure" happened. Maybe she was feeling:
- a little stressed at that time
- they lack the food they love
- a bit like "worth" a treat
Now show them the opposite: Maybe the "failure" of donuts provides feedback on the importance of a meal preparation meal. That way, they do not end up making less than the optimal food choices.
It may also indicate that eliminating foods – especially those that they love – is not the best approach.
By redesigning your client's "failure" into a learning experience, you will prepare for future success (and minimize your guilt).
Here's another example: Suppose your customer has been trying to avoid sugar for 30 days, but they are really struggling. Help them identify their barricades.
For example, maybe their partner keeps the kitchen with cookies and ice cream. This hides two common problems: Their environment is full of tempting foods and their partner shows a lack of support.
Together, she explores how they can do to improve their environment and / or strengthen their support system. This is how you can train them through obstacles, and keep the momentum going long after the challenge is over.
For a practical way to teach clients what it means to be resilient, sit down and fill out this worksheet on "turning failure into feedback".
Strategy # 5: Explore their results
When a customer completes a challenge, they are likely to have some positive results. They may lose a few pounds, stop eating sweets so much, or sleep better.
Of course, they will want to maintain these results. But this is rarely the case.
People tend to focus on short-term diets because it is difficult to understand their eating habits and lifestyle habits. for good. For a few weeks, though? This sounds feasible.
Here's the problem: This line of thought encourages all-or-nothing-ism. You can either do most of what you can do to stay healthy (an extreme diet challenge), or do nothing at all (back to the old ways).
But based on working with more than 100,000 clients, we can firmly say this: The middle ground is usually where the magic happens.
Your client doesn't have to adhere to all of the habits he or she used during the challenge – just the ones that worked for them.
Find out what these are and discuss how they could continue. Even if it's not all the time.
For example, they may have found that they actually feel better when they don't drink alcohol every night, but they miss drinking with their partner.
Middle ground can limit alcohol intake to just one or two nights a week.
Or maybe they love to get to the gym more often, but they can't find the cooking all their meals practically.
Middle ground: They take care of the gym habit, but only prepare dinner three or four days a week that they feel confident they can do.
Here at Precision Nutrition, we call this "always something" – and we use it to effectively combat all-or-nothing-ism.
If you get used to every day meal too much, what about two meals? Or even one? Find out what it feels like for your customer and get started there.
Instead of following 100% of the time, what about 80%? Or 60 percent? We have even found that people can make real progress consistently only 50 percent of the time (or less).
Conclusion: Just because your customer went all-in for the challenge, doesn't mean they have to quit completely afterwards. Instead, show them how to "adjust the dial" and continue to benefit from their positive actions.
Help your customers transition their challenge changes sustainably with our "finding the middle ground. "
Leave your cases at the door.
The desire to go on short-term diets, challenges or cleanses will not go away soon. Is it the best way to improve your health and fitness? Probably not. But that won't stop your customers from wanting to do it.
The truth is that short-term challenges are not useless. They do not condemn the peoples to failure. But most of the time, people start with the wrong mindset — and without the right support network in place.
Meet your curious customers with compassion instead of judgment, and you might just be able to use their "summer body" as a starting point for meaningful change.
Not just for a month … but for a lifetime.
What if you could make one real difference in the lives of others – and never feels confused about eating again?
When it comes to better health and fitness, focusing on nutrition is the most important and effective step. But there is a big problem: Most people do not feel qualified to practice nutrition, especially in a way that helps clients develop very effective and sustainable habits.
Where we go. If you want to learn all you can about nutrition – especially how to use it to help yourself and others – consider getting a Nutrition Level 1 Precision certification. The next group starts soon.
What is it?
Nutrition Accuracy Nutrition Certification 1 is the most respected nutrition education program in the world. It gives you the knowledge, systems, and tools you need to feel confident and fit to train with anyone.
Developed over 15 years, and proven with more than 100,000 customers, the Precision Nutrition curriculum stands alone as an authority on nutrition science and coaching art.
Whether you're already in the middle of your career or just getting started, PN Level 1 Certification is your springboard to a deeper understanding of nutrition, training authorization and the ability to turn what you know into results-For yourself and your customers.
[Ofcourseyouare[Ofcourseifyoubargain[Φυσικάανείσαι[Ofcourseifyou’realready student or graduate of Level 1 certification, check out the main Level 2 Certification Navigation. people.]
Interested? Add your name to the template list. You'll save up to 44% and secure your spot 24 hours ahead of everyone else.
We open positions in the brand new Precision Nutrition Level 1 Certification on Wednesday, October 2nd.
If you want to know more, we've created the following list, which gives you two advantages.
- Close your unique area and save up to 44%. We like to reward people who are willing to step up their credentials and ready to commit to getting the education they need. Thus, we offer up to 44% off the general price when you sign up for the promotion list. Remember: After October, you won't see this price again.
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