Canadian Food Guide's Largest Loser of Opportunities (and how to fix it)


As I mentioned last week, Canada's new food guide is a huge step forward.

However, having read all of the published materials to date and leaving things beyond the ability of a food guide to deal with (such as food insecurity, for example), I believe there is a great chance of losing guidance – nutrition, children and sports .

Today, I could not find anything.

And this is a shame because there is a huge amount of misinformation about children "refueling","recovery", or"revitalization"There is also a huge industry built to loot children and their parents telling them that they need electrolytically boiled sugar water or chocolate milk every time they move for a few minutes. There are community breeds teaching children running a 5km fun run that they need banana, sugar cane, juice and protein bars to run for 40 minutes. There are programs with championships like Tim Hortons'I just played thirsty"To bring children and their parents and cultivate brand confidence. There are collaborations between dairy producers and NFL that are designed to promote chocoloate milk and I believe determined not to stay out, Nesquik has worked with American Football Federation to sell chocolate syrup.

And as any parent knows today, snack time for almost any organized sport is a super testimony.

Therefore, I would like to have loved a section of Canada's guidance on food that is dedicated to children and sport. A section that explained that if it is less than an hour, perhaps the only thing children need is water – and even then, only if they are thirsty. And that there are no sugary drinks that children can disappoint that will improve their performance significantly or help them recover and that when it comes to organized sport, championships and coaches should be encouraged to influence changes to see the margins and snacks in fresh fruit and past fruits. Although guidance alone will not lead to immediate change, if included in the Canadian Food Guide, it will support public health supporters and champion parents in their efforts to influence the change and over time will slip into public consciousness.

How to fix it?

Here's the thing. In 2019 the new food guide does not need to be a static set of documents. The online life of the driver can be expanded, shrunk, and changed based on data and as needed. This means that there is nothing to prevent Health Canada from spending the short amount of time it takes to look into this issue and publish it along with the guidance already in place.

We hope to see it soon.

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