|Milk marketing materials distributed to Ontario kindergarten pupils in their class|
While it is excellent to have a national guide to food that, if followed, will lead people to much healthier diets and eating habits than possible Canadian diets, is the driver's impact on the food environment and food culture which I think is more important.
Even if no one ever downloads a copy, the new food guide will probably have a profound impact on Canadian food and food culture, and it will do so in a way that does not require personal responsibility or privilege.
- It will change Canadian school food policies as the guide serves Canada's schools as the scaffolding on which these policies are built. This repetition, with the removal of juice and sugar-cured milk from the basket of healthy choices, will inevitably lead to the slow removal of both from the school system. Of course this does not mean that parents who want their children to drink or forbid them to send them simply mean that schools will stop selling both and offer them in industry-supported initiatives such as breakfast and snacks . It is also possible that the end of the "dairy trainers" are invited to promote milk to elementary students, and surely the end of milk chocolate preschool is good for your painting books. But do not expect to be an overnight change, but give it half a decade and I think they will both lose a bit.
- It will similarly change what is served in hospitals and hospitals to patients, and it will give strength to public health advocates' appeals for reforming foodstuffs sold in arenas, government offices, and more.
- It will weaken the food industry's marketing skills as the guide does not indicate that a minimum number of portions a day is needed, a change that the dairy industry will no longer have unjustified categorization of dairy products as a food group will indignant as they have mercilessly used the few recommendations of the previous guide to their advertising. It will also block the juice industry's efforts in this regard.
- It will strengthen ongoing and future efforts related to diet reforms in Canada, including a ban on food advertising to children, claims of the front pack and changes in the food group.
- As past guides have done, they will slowly penetrate our country's food consciousness, where media stories about various nutrition issues will report the driver's recommendations. For example, a story about juice or chocolate milk is likely to now include the message that they are not considered healthy choices by the Canadian Food Guide. Over time, these species mentions, lead to changes in food culture.
- Like past drivers, it will be taught to children in schools and will be provided at the RD and MD offices and in the prenatal classes and many more – and thus again, it will slowly affect the country's thinking about food and nutrition.
Now nothing of this will happen overnight, but check back with this post 5-10 years from now and see if these predictions have kept.
I will tell you something else, since so many years of being incredibly critical of the Canadian Food Guide, it is strange and a real pleasure, for me, to praise it.
Tomorrow, what I still want to see is the change in Canada's food landscape.